With a Bachelor’s Degree in Communications and a strong sales
and public relations background, Ramona has marketed some of
Sacramento’s most notable events, forged important media
relationships on behalf of clients and influenced many of the
region's largest public relations campaigns. Ramona’s work is
diverse, and includes experience in both the non-profit and
for-profit sectors.
Prior to launching her own business, Ramona
marketed all of the Sacramento Metro Chamber’s events - most
notably Perspectives 2005, the largest public affairs event in
Northern California. Ramona received distinction for marketing
and writing the script for Perspectives, thanks to the development
of the introduction she prepared for keynote speaker, General
Colin Powell. Having remarked that it was the best introduction
he had ever received in his career, Ramona’s role in Perspectives
helped expose her talents as an intuitive writer and promoter.
Before taking on the Sacramento Metro Chamber,
Ramona had the unique challenge of helping launch the marketing
and public relations campaign of Hemispheres Arts Academy,
a then-infant non-profit looking to develop its brand and
ignite a presence for itself in Sacramento. The brainchild
of Vice Mayor Rob Fong and beneficiary of an initial grant
from the Maloof Family, Hemispheres had high-profile support
but was in need of extensive community outreach and media
coverage. During Ramona’s two years with the organization,
enrollment exploded with growth of more than 500% and thanks
to her efforts, Hemispheres forged strategic partnerships
with notable organizations. The large amount of media coverage,
including a Sacramento News & Review cover story,
several articles in The Sacramento Bee, and live
television segments on Good Day Sacramento, helped
obtain a $100,000 construction project donation.
Ramona’s sales and marketing roots can be traced to one of her
first jobs as a sales associate with well-respected sales and
public relations giant, Nordstrom, where she was awarded Counter of
the Year – a prestigious sales award given to the top retailers
amongst 40 different regions.
A driven professional, Ramona funnels her passion into her work as
well as marathon training and supporting charities that fight cancer
after losing her 28 year old sister, Liz, to breast cancer in 2006.
In June 2007, she was a first-time team captain with her mother for
the American Cancer Society's Relay for Life. Motivated by her
determination and desire to honor her sister's memory, Ramona and
her phenomenal team raised a record-breaking $22,000 - receiving four
awards including number one fundraising team – and obtained front
page coverage in the newspaper for Liz’s story and the event.
